iBusinessCourse

PPC University Information PPC University is a comprehensive training program designed to educate individuals on the intricacies of Pay-Per-Click (PPC) advertising, specifically focusing on advertising on Amazon. What You’ll Learn In PPC University? SECTION 1 - Introduction to PPC The Goal of PPC PPC Overview SECTION 2 - Understanding Campaigns General Strategy How Buyer Psychology affects PPC The Different Types of Ads on Amazon Campaign Manager Overview Creating a Campaign Campaign Naming Convention Campaign Bidding Strategies Auto Campaign Manual Keyword Campaigns Exact Campaigns Broad Campaign Phrase Campaigns Product Targeting Campaign Category Targeting Campaign SECTION 3 - Targeting and Match Types Product Targeting Based on Auto Product Targeting Based on Amazon Suggestions Product Targeting Based on Who is Targeting Us Product Targeting based on Adjacent ...