Reverse Inventing – Bob Serling
Reverse Inventing Information
Reverse Inventing is designed to offer a streamlined and effective approach to product development and innovation, focusing on solving real-world problems faced by customers in specific market niches.
How to make a small fortune with your big ideas — in half the time and at a fraction of the cost of conventional inventing techniques
People tell me I have the best business in the world.
Why? Just take a look at one of my typical days…
I wake up in the morning, read the sports page and comics while having tea and some fruit, then walk into my office at home and make a phone call. Immediately, my top engineer is dispatched to China for a month to work out the manufacturing specifications for my toy.
At the same time, my industrial engineer — one of the top engineers in the business — is working on a chemical compound for a component of my toy that will make a brilliant, glowing ball of sparks that’s both cold and safe.
My patent attorney? She’...