The Copywriting Crossroads Summit 2023 – CopyChief – Kevin Rogers
The Copywriting Crossroads Summit Information
The Copywriting Crossroads Summit 2023 is an event focused on redefining the role of copywriters in the year 2024 and beyond. The summit aims to shift the perception of copywriting from traditional roles like page filler and content provider to a more dynamic and strategic position encompassing research, storytelling, strategy, resonance, connection, and conversion.
The Copywriting Crossroads At Which We Stand
It’s time to REDEFINE what it means to be a “copywriter” in 2024 and beyond.
A Copywriter is NO LONGER:
Page filler (information-based articles and posts)
Title writer (Social posts, videos, podcasts, taglines)
Content Provider (Blog posts, podcast show notes, SEO)
A Copywriter GOING FORWARD is a:
Researcher (Seeing beyond the data and engaging in dialogue)
Storyteller (Finding and telling nuanced stories relevant to the customer)
Strategist (Planning campaigns with real time market ...