iBusinessCourse

Custom Event Mastery Information Custom events are the secret of Meta advertising that only a select few know how to leverage. You can change that. The core to effective Meta Ads optimization is conversion events, but not every important action can be defined with a standard event. Jon uses more than 9 custom events that fire when important actions occur. He uses these events to improve ads reporting, optimization, and even targeting. You can, too. Here’s what you’ll learn Learn the basics of custom events: What Custom Events Are and Why They Matter Setting Up Google Tag Manager Setting Up the Base Pixel with GTM Questions to Ask Yourself About Events to Create Add Variables The Basic Elements of Custom Events and GTM Test Your Events Learn exactly how to create custom events: Internal Link Click Event External Link Click Event Time on Page Event (Simple) Time on Page Event (Complex) Scroll Depth Even...