Copywriting for Beginners: Essential Skills for Persuasive Marketing – Ruth Clowes
Copywriting for Beginners: Essential Skills for Persuasive Marketing
Learn the fundamental copywriting skills you need to write persuasive copy that sells.
The straightforward copywriting techniques you'll learn in this class will help you write better website copy, social media posts, profiles, advertisements, marketing emails and reports. In fact – ALL your marketing copy will benefit from the simple, practical tips I’ll share with you today.
What you’ll learn
How to create a meaningful connection with your reader
Tips for getting into a creative mindset to generate original ideas
Picking the best formula or template for any copywriting task
Tactics for writing clearly and concisely
How to infuse your copy with sensory language
Ways to link features to benefits to persuade and inform your reader
Why take this class?
As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer enga...