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Copywriting for Beginners: Essential Skills for Persuasive Marketing – Ruth Clowes

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Copywriting for Beginners: Essential Skills for Persuasive Marketing Learn the fundamental copywriting skills you need to write persuasive copy that sells. The straightforward copywriting techniques you'll learn in this class will help you write better website copy, social media posts, profiles, advertisements, marketing emails and reports. In fact – ALL your marketing copy will benefit from the simple, practical tips I’ll share with you today. What you’ll learn How to create a meaningful connection with your reader Tips for getting into a creative mindset to generate original ideas Picking the best formula or template for any copywriting task Tactics for writing clearly and concisely How to infuse your copy with sensory language Ways to link features to benefits to persuade and inform your reader Why take this class? As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer enga...