iBusinessCourse

Copy Riddles Information A secret (and slightly sneaky) copywriting trick for producing magic mechanisms On this page, I’d like to show you a cool copywriting trick you’ve probably never seen before. And then I’d like to tell you how you can dig up dozens more such tricks, whenever you choose. Let me set it up with a little riddle: How can three men, one of whom has been mostly dead all day long, storm a castle gate guarded by 60 soldiers? Inconceivable, right? Even if one of the three men happens to be a giant, and another a master swordsman… the enemies are too many. Success is inconceivable. But what if you also throw in a wheelbarrow among your assets? And what if you even have a magical, fire-protective, “holocaust cloak”? Suddenly, the inconceivable becomes easy. Because here’s what you do: Just load one of the three men — preferably, the giant — into the wheelbarrow. Wrap the holocaust cloak around him. Then start rolling the wheelbarrow towards the gate… and j...