PPC University – Mina Elias

PPC University Information

PPC University is a comprehensive training program designed to educate individuals on the intricacies of Pay-Per-Click (PPC) advertising, specifically focusing on advertising on Amazon.

What You’ll Learn In PPC University?

SECTION 1 - Introduction to PPC
  • The Goal of PPC
  • PPC Overview
SECTION 2 - Understanding Campaigns
  • General Strategy
  • How Buyer Psychology affects PPC
  • The Different Types of Ads on Amazon
  • Campaign Manager Overview
  • Creating a Campaign
  • Campaign Naming Convention
  • Campaign Bidding Strategies
  • Auto Campaign
  • Manual Keyword Campaigns
  • Exact Campaigns
  • Broad Campaign
  • Phrase Campaigns
  • Product Targeting Campaign
  • Category Targeting Campaign
SECTION 3 - Targeting and Match Types
  • Product Targeting Based on Auto
  • Product Targeting Based on Amazon Suggestions
  • Product Targeting Based on Who is Targeting Us
  • Product Targeting based on Adjacent Categories
  • Product Targeting Based on Competitors
  • Brand Campaigns
  • Brand Protection Campaigns
SECTION 4 - Research and Product Ranking
  • Helium 10 Keyword Research
  • Why You Should Continously Launch New Campaigns
  • PPC Launch Strategy
  • Using PPC to Upsell
  • Using PPC to Rank
  • Tracking Organic Ranking
  • Using PPC to Influence Organic Rank
SECTION 5 - Reports and Optimization
  • Search Term Report Explained
  • Adding Negatives from STR
  • Launching Profitable Search Terms from STR
  • Negative Keywords
  • How to Handle Bleeders
  • Optimizing Bids in Campaign Manager
  • Bulk Sheets Explained
  • Bulk Sheet Optimization Parameters
  • Bulk Sheets Optimization
  • Main Sales Drivers
  • Advertised Product Report
  • Placement Reports
  • Placement Optimization
  • Continuous Improvement
  • Refreshing Bids Everytime Listing is Optimized
  • Weekly Optimization Process
SECTION 6 - Analytics and Data Interpretation
  • Calculating Cost Per Conversion
  • Calculating ACOS and TACOS
  • Sessions and Unit Session Percent
  • Tracking Sessions and Unit Session Percentage
  • Building an Analytics Tracker
  • Different Scenarios in Analytics
SECTION 7 - Demand Side Platform (DSP)
  • What is Amazon DSP
  • DSP Creatives
  • Creatives - La Pura
  • LaPura Attaching Creatives
  • Dynamic Creative Creation Pt.1 (Standard Desktop)
  • Dynamic Creative Creation Pt2 (AAp_O&O)
  • DSP Line items
  • Lapura - Line Item Creation
  • DSP Orders
  • LaPura Creating an Order
  • DSP Audiences
  • Audiences La Pura
  • Audience Creation
  • DSP Supply Sources
  • LaPura Create Advertiser
More courses from the same author: Mina Elias Salepage: PPC University – Mina Elias https://www.ibusinesscourse.net/ppc-university-mina-elias/?feed_id=11930&_unique_id=65f7c8cc30a2a

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