iBusinessCourse

Winning Clients Over Information Winning Clients Over is a course designed to help creative entrepreneurs, especially those in design-related fields, overcome challenges in securing clients. Why are some creatives worth more than others? Design jobs are hard for some clients to process. An engineer shows plans. An artisan shows a product. You are selling... your-really-good-at-thinking-of-ideas brain? Believe it or not, your ideas are worth money. Creative entrepreneurs have a hard battle to fight before they can win the job. You can produce amazing work and you have to learn to show and tell your clients how you can do this for them. Show clients you are the expert. Stop feeling intimidated to prove yourself, and learn how to win over the big clients. In this lecture, Chris Do will give you the tools learned in his 20+ years of experience to do just that. Who is this course for? If you have trouble closing leads, this lecture is for you. Go from an adversarial ...

Brand Messaging Kit Information Why start with why? Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into deeper motivations and values of the customer. Go beyond just the logo. Defining your brand's messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service. Attract customers with a unique identity. A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it. Brand Messaging Kit Personally connect with customers Establish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more. Bring a brand to life Learn to marry powerful images with compelling cop...