The 10 Laws of Copywriting – Dave Gerhardt
https://www.youtube.com/watch?v=fdESpNFWD4Y
The 10 Laws of Copywriting Information
This is not a course from a guru on the inspirational speaking circuit. This is not a how to guide written by a marketing intern. This content is based on real marketing experience and consistent results.
Why copywriting? What’s the big deal about it?
You could be selling your product without having to pick up the phone or getting on a Zoom call.
You could have sent that uncomfortable email to your kid’s teacher in two minutes -- instead of sweating over it for two days.
I’m serious. This isn’t clickbait. Those are both possible (and actually become easy) if you can get good at copywriting.
Copywriting isn’t like the regular writing they wanted to teach you in school (I think I got a D in high school english btw…)
Copywriting is headlines, hooks, and stories.
It’s short, choppy copy crafted to get your attention and KEEP IT.
It’s a way of writing that will:
Reach t...