How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer – Guillermo Rubio (AWAI)
How to Use the Power of AI Information
If you’re a working copywriter or an aspiring one…
Let me make it official:
AI is NOT to be feared.
It’s to be welcomed…
With open arms!
That’s because, properly used, AI programs can make your job easier… help you write faster, better, and clearer… even help you with high-level research not even Google can match.
In other words…
AI is the ultimate copywriter’s assistant, researcher, editor…
That indispensable “by your side” genius you could never find or afford before…
Who’s with you 24/7… will never leave you… and will only get smarter.
And best of all…
You can start putting AI to work for you TODAY!
And make no mistake…
The writers who understand AI…
Know how to use it…
Incorporate it into their writing businesses…
And can start harnessing its enormous potential to make their job as a writer easier, faster, and more profitable the soonest…
Are the copy and content writers who have the potential to out-write and out-perform all writers in the marketplace…
And become even more indispensable to their clients.
That’s why it’s absolutely imperative that you be a part of a multifaceted AI educational experience we’ve put together for you…
One that will ensure you have everything a writer needs when it comes to AI and AI tools — so you can leapfrog to the very front of the pack when it comes to using this powerful technology.
One of the most successful and prolific copywriters working today is AWAI member Guillermo Rubio — who writes for us, as well as for a handful of other high-level clients.
The thing that long amazed us about “G,” as we call him, was just how fast he could write and turn around great copy!
Seems like we’d have a call about a project…
And in a matter of days, he’d have a full-blown 20-to-30-page sales letter ready for us, along with all the supporting ads and emails!
Until recently, we just thought he had this freakish knack for writing extremely fast…
But unbeknownst to us — G has had a secret weapon.
Yup…
He’s been using AI to help speed his copywriting process for nearly two years now…
Since well before ChatGPT and OpenAI made headlines late last year.
But the more he dove in, the more he realized AI could not replicate the kind of high-level copy his clients expected of him.
It can write “basic” readable stuff…
But nothing that’s going to touch people emotionally or break through the clutter like a great copywriter can.
That’s because AI…
- can’t know or care for your reader the way you can…
- can’t have insights into your client’s business and what sets them apart…
- can’t project the passion… the care… the love… the respect good writing needs to project…
- can’t conceptualize and tell stories like humans can…
- can’t know and share details of “from the source” customer success stories…
- can’t know the product like a copywriter needs to know the product…
- and can’t create a unique “voice” for your client.
It makes mistakes… and, as G and others have quickly discovered… flat out makes stuff up.
But what he did discover is what a powerful resource AI could be…
- for idea generation…
- for deep research…
- for overcoming writer’s block by getting “starter” words onto a blank page…
- for creating copy project outlines…
- for “basic” copy, like guarantees and website copy, that you can later edit…
- as a headline starter…
- as an editor of “copy blocks” you’re not happy with…
- for creating basic emails and email subject lines…
- and much more.
Here’s what you’ll learn
- Market Research. Normally, researching a market you’re not familiar with can take hours or even days. You’d have to scour the Web for forums where prospects hang out in order to figure out what their fears, frustrations, wants, and desires are. With AI, you can get a pretty good idea within just a few minutes. Of course, you’d still do your research using Google or talking with real-life customers. But with AI, you can significantly cut down on the time it takes.
- Product Research. This is another time-consuming task for most writers. You can do a good portion of your product research using AI software like ChatGPT. While it can’t give you intimate details of say, what’s in a course or training you’re selling, it can help you identify the benefits of going through the course or training. AI is especially helpful when it comes to doing research on physical products, like shoes, golf clubs, and more. It will give you a good sense of what makes the product unique, the benefits, and more.
- Brainstorming Ideas. For writers, ideas are currency. Without good ideas, a writer is toast! That’s where AI is a huge help. It can instantly give you a limitless number of ideas — for content, for headlines, and more. Best of all, it can do it in seconds. In many ways, it’s like having a sounding board, where you can “converse” with it, and get “feedback,” new ideas you hadn’t thought of, and more.
- Creating an Outline. Even though AI tools aren’t very good at generating super-long copy (like sales letters or white papers, for example) … they ARE good at helping you craft an outline, and then helping you “fill in” each section of the outline. This is great to have for bigger projects that are a few thousand words. This way, you know where you’re headed and what you need to write about. AI can save you time here, by giving you an instant outline you can follow.
- Editing your copy. Yes, AI can help edit your copy, trim it down, make it more readable, and even translate it into a different language if needed! Now, there are limitations here, but overall it can act as a good “first pass” of your copy … and then a human editor can give it the final polish.
- Eliminating writer’s block. Another great thing about AI is it can give you an instant “draft” of copy to work with. This is useful if you’re a content writer, who has to write blog posts, social media posts, ads, and more. There’s nothing worse than staring at a blank page, but when you use AI as your assistant (or junior writer), you’ve got something you can work with right from the get-go, saving you a lot of time.
More courses from the same author: Guillermo Rubio
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