Web Design Business Bootcamp 2023 – Michael Janda

Web Design Business Bootcamp 2023 – Michael JandaWeb Design Business Bootcamp

Learn how to create, build, sell and manage profitable website projects.

Learn how to run a web design business.

  • Project organization for stress free web projects.
  • How to find clients for your web design business.
  • Sales processes to close web design projects.
  • How to run discovery meetings and scope web projects.
  • Pricing strategies that will increase your profitability.
  • Web strategy, information architecture, UX design principles, and UI design process to craft better websites.
  • Managing the development and launch of websites.
  • How to upsell and execute ongoing services to generate recurring revenue from your website clients.
  • And A LOT more!

Maximize your profits and make your website clients happy.

  1. The course teaches the execution of four different website sizes (Large, Medium, Small, Micro).
  2. Each website size is given a unique “Project Flow” document that breaks down its phases and deliverables.
  3. Each website size is given a robust task checklist so you have a step-by-step plan for execution.
  4. The process documents are tagged for lessons in the course syllabus for easy reference as you make sites for clients.
  5. The lessons teach exactly how to execute each item and include delivery templates for client presentations.
  6. Each website size is also given a proposal template and contract that match the project flows and checklists.

Here’s what you’ll get:

Module 01: Website Project Organization

This module will introduce you to the exact turnkey production processes I used to create hundreds of websites for my agency clients including Disney, Google, ABC, NBC and Fox.

  • Module 01 Video Lessons
    • M01L01: Introduction and Course Overview (13:48)
    • M01L02: Phased Production for Websites (6:44)
    • M01L03: Project Organization Strategy (4:43)
    • M01L04: Website Project Flow (17:49)
    • M01L05: Website Project Tasks and Milestones (44:01)
  • Module 01 Downloadable Resources
    • M01L04: Large Website Project Flow (PDF)
    • M01L04: Medium Website Project Flow (PDF)
    • M01L04: Small Website Project Flow (PDF)
    • M01L04: Micro Website Project Flow (PDF)
    • M01L05: Large Website Project Tasks and Milestones (PDF)
    • M01L05: Medium Website Project Tasks and Milestones (PDF)
    • M01L05: Small Website Project Tasks and Milestones (PDF)
    • M01L05: Micro Website Project Tasks and Milestones (PDF)

Module 02: Selling Web Design

Learn how to find clients, scope, price and sell websites. You’ll also be given my agency proposal and contract templates for large, medium, small and micro sized websites. I walk you through every clause to ensure your website projects go smoothly.

  • Module 02 Video Lessons
    • M02L01: Selling Websites Process Overview (6:08)
    • M02L02: Lead Generation and Finding Clients (29:15)
    • M02L03: RFP Response (9:49)
    • M02L04: Qualifying Opportunities (27:39)
    • M02L05: Website Discovery Meeting (11:35)
    • M02L06: Website Scope Workbook (35:34)
    • M02L07: Pricing a Website Project (16:39)
    • M02L08: Price Master Spreadsheet (16:49)
    • M02L09: Proposal and Contract Overview (8:18)
    • M02L10: Website Proposal Templates (55:51)
    • M02L11: Website Contract Templates (30:25)
    • M02L12: Addendums and Navigating Scope Changes (7:16)
  • Module 02 Downloadable Resources
    • M02L04: New Project Interview Agenda (PDF)
    • M02L04: New Project Analysis Worksheet (PDF)
    • M02L05: Website Discovery Meeting Agenda (PDF)
    • M02L06: Website Scope Workbook (PDF)
    • M02L08: Price Master Spreadsheet for Large, Medium, Small, and Micro Websites (XLS)
    • M02L10: Large Budget Website Proposal Template (PDF and Adobe InDesign)
    • M02L10: Medium Budget Website Proposal Template (PDF and Adobe InDesign)
    • M02L10: Small Budget Website Proposal Template (PDF and Adobe InDesign)
    • M02L10: Micro Budget Website Proposal Template (PDF and Adobe InDesign)
    • M02L11: Large Budget Website SOW/Contract Template (PDF and Adobe InDesign)
    • M02L11: Medium Budget Website SOW/Contract Template (PDF and Adobe InDesign)
    • M02L11: Small Budget Website SOW/Contract Template (PDF and Adobe InDesign)
    • M02L11: Micro Budget Website SOW/Contract Template (PDF and Adobe InDesign)
    • M02L12: Addendum Agreement (PDF and Adobe InDesign)

Module 03: Project Setup

This short module will teach you how to transition a website project from sales to production team members. It also includes an invoice template and strategy to ensure you get paid.

  • Module 03 Video Lessons
    • M03L01: Administrative Setup (17:47)
    • M03L02: Production Handoff (9:47)
  • Module 03 Downloadable Resources
    • M03L01: Invoice Example (PDF)
    • M03L02: Production Handoff Agenda (PDF)

Module 04: Website Strategy and Information Architecture

This module will teach you how to strategize website projects including persona development, competitive analysis, information architecture, content planning, user journeys and technical build strategies. It also includes templates for delivering these items to clients and worksheets to help you offer theses services effectively.

  • Module 04 Video Lessons
    • M04L01: Website Strategy Workshop (18:28)
    • M04L02: Website Strategy Documentation (25:47)
    • M04L03: Persona Development (16:43)
    • M04L04: Information Architecture Process (8:26)
    • M04L05: Content Frameworks (Information Architecture) (21:54)
    • M04L06: Site Mapping (Information Architecture) (11:09)
    • M04L07: User Journey (17:57)
    • M04L08: Website Technology Basics (29:59)
    • M04L09: Technical Build Strategy (12:11)
  • Module 04 Downloadable Resources
    • M04L01: Website Strategy Workshop Agenda (PDF)
    • M04L02: Website Strategy Document Template (PDF and Adobe InDesign)
    • M04L02: Website Strategy Example (PDF)
    • M04L03: Persona Development Workbook (PDF)
    • M04L03: Persona Delivery Template (PDF and Adobe InDesign)
    • M04L05: Content Framework Spreadsheet (XLS)
    • M04L05: Content Framework Spreadsheet Example (XLS)
    • M04L09: Technical Build Strategy Template (PDF and Adobe InDesign)

Module 05: User Experience (UX) Design

In this module I teach you the UX design principles you will need to craft conversion optimized websites. We cover UX laws and principles, user behavior patterns, modular construction, wireframing, responsive design, prototyping and how to hire designers to expand your team.

  • Module 05 Video Lessons
    • M05L01: UX vs. UI Design (14:22)
    • M05L02: UX Design Process (4:43)
    • M05L03: UX Laws and Principles (22:31)
    • M05L04: User Behavior Patterns and Habits (8:56)
    • M05L05: Interface Usability Standards (29:27)
    • M05L06: Navigation Usability Standards (15:51)
    • M05L07: Forms Usability Standards (8:59)
    • M05L08: E-commerce Usability Standards (15:46)
    • M05L09: Modular Design (9:32)
    • M05L10: Responsive Design (16:17)
    • M05L11: Wireframing Basics (15:51)
    • M05L12: Wireframe Creation Process (6:07)
    • M05L13: Real World Wireframe Walkthrough (Adobe XD) (17:47)
    • M05L14: Presenting Wireframes to Clients (18:01)
    • M05L15: Wireframe Delivery Template (9:47)
    • M05L16: Reverse Wireframing Practice (15:01)
    • M05L17: Prototyping (28:01)
    • M05L18: Hiring Designers (14:51)
  • Module 05 Downloadable Resources
    • M05L11: Wireframe Templates (PDF)
    • M05L15: Wireframe Delivery Template (PDF and Adobe InDesign)
    • M05L18: Designer Job Description Template (TXT)
    • M05L18: Designer Job Description Pieces (TXT)
    • M05L18: UX Design Job Description Example (TXT)
    • M05L18: UI Design Job Description Example (TXT)

Module 06: User Interface (UI) Design

I’ll teach you the UI design strategies that are critical for designing high-end client websites. In this module we cover fundamental design principles, mood boarding, design systems (UI kits), producing design comps, responsive design strategies, interaction design and how to effectively transition from visual design to development.

  • Module 06 Video Lessons
    • M06L01: UI Design Process (6:40)
    • M06L02: Principles of Design (33:28)
    • M06L03: Elements of Design (35:53)
    • M06L04: Mood Boarding and Barometers (9:56)
    • M06L05: Mood Board Process (8:17)
    • M06L06: Mood Board Delivery Template (11:04)
    • M06L07: Design Systems (14:06)
    • M06L08: Visual Design Comps (8:08)
    • M06L09: Visual Design Comps Example (30:25)
    • M06L10: Responsive Design Conversion (7:34)
    • M06L11: Design System Examples (28:34)
    • M06L12: Design System Delivery Template (12:18)
    • M06L13: Reverse Design System Practice (7:29)
    • M06L14: Interactions and Animations Design (10:52)
    • M06L15: Developer Handoff (7:26)
  • Module 06 Downloadable Resources
    • M06L06: Mood Board Delivery Template (PDF and Adobe InDesign)
    • M06L11: Design System Example (Fox Kids) (PDF)
    • M06L11: Design System Example (Fox Family) (PDF)
    • M06L12: Design System Delivery Template (PDF and Adobe InDesign)

Module 07: Beta Development

I will teach you the surefire way to transition from strategy and design to development. We also cover how to manage your client through the beta build process, as well as how to find and hire a developer if you need one.

  • Module 07 Video Lessons
    • M07L01: Beta Build (10:26)
    • M07L02: Asset Preparation (28:06)
    • M07L03: Hiring Developers (15:50)
  • Module 07 Downloadable Resources
    • M07L02: Asset Preparation System Font List (TXT)
    • M07L03: Developer Job Description Template (TXT)
    • M07L03: Developer Job Description Pieces (TXT)
    • M07L03: Back-End Developer Job Description Example (TXT)
    • M07L03: Front-End Developer Job Description Example (TXT)

Module 08: Alpha Development and Launch

Learn how to finalize the website build process, integrate content, perform quality assurance testing, setup analytics and SEO and wrap up the project with your client.

  • Module 08 Video Lessons
    • M08L01: Alpha Build (5:00)
    • M08L02: Content Integration (2:56)
    • M08L03: Analytics Installation (9:47)
    • M08L04: SEO Setup Basics (11:07)
    • M08L05: Quality Assurance Testing (12:47)
    • M08L06: Launch and Live Testing (4:55)
    • M08L07: 30-Day Bug Fix (5:37)
    • M08L08: Project Completion (7:24)
  • Module 08 Downloadable Resources
    • M08L05: Quality Assurance Checklist (PDF)
    • M08L08: Post Mortem Worksheet (PDF)

Module 09: Ongoing Website Support Services

You’ll learn how to sell and execute ongoing web services including SEO, conversion optimization, and web maintenance. Creating residual income with your website clients is critical to the success of your business. This module alone has the power to provide you with dramatic positive ROI on this course, and it’s just a bonus!

  • Module 09: Video Lessons
    • M09L01: Ongoing Support Services (14:08)
    • M09L02: Website Maintenance (29:42)
    • M09L03: Website Maintenance Contract Template (10:25)
    • M09L04: Conversion Optimization (6:44)
    • M09L05: Tracking Website Analytics (32:51)
    • M09L06: Understanding Website Analytics and Deriving Insights (12:56)
    • M09L07: Setting Up and A/B Test in Google Optimize (14:04)
    • M09L08: Conversion Optimization Contract Template (9:53)
    • M09L09: Conversion Optimization Pricing and Reporting (15:21)
    • M09L10: Search Engine Optimization (33:16)
    • M09L11: Search Engine Optimization Tools (16:37)
    • M09L12: Search Engine Optimization Contract Template (7:29)
    • M09L13: Search Engine Optimization Pricing and Reporting (13:38)
    • M09L14: Content Marketing (28:19)
    • M09L15: Content Marketing Contract Template (7:55)
  • Module 09 Downloadable Resources
    • M09L03: Website Maintenance Contract Template (PDF and Adobe InDesign)
    • M09L06: Analytics Review and Insights Worksheet (PDF)
    • M09L08: Conversion Optimization Contract Template (PDF and Adobe InDesign)
    • M09L09: Conversion Optimization Report (PDF and Adobe InDesign)
    • M09L10: SEO Audit Example (Word Doc, Apple Pages and PDF)
    • M09L10: SEO Technical Checklist Example (Word Doc, Apple Pages and PDF)
    • M09L12: SEO Contract Template (PDF and Adobe InDesign)
    • M09L15: Content Marketing Contract Template (PDF and Adobe InDesign)

Who is this course for?

This course is right for you if…

  • You want to start offering web design services for your clients but aren’t sure where to start.
  • You currently offer web design services but want to increase your prices and the quality of your work.
  • You want to expand into enterprise level sites ($100k+ budgets) but don’t know how.

About Author

[caption id="" align="alignright" width="167"]Web Design Business Bootcamp 2023 – Michael Janda Michael Janda[/caption]

Hello, I’m Michael Janda.

I am an award-winning creative director, designer, agency owner, and author. In 2002, I founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic, and many other high-profile brands. Following 13 successful years, I sold my agency to Eli Kirk in 2015. The combined agency rebranded as EKR where I served as a partner and Chief Creative Officer for a little over two years.

Prior to founding my agency, I served as a Senior Creative Director at Fox Studios where I managed the design, editorial, and development teams for the Fox Kids and Fox Family brands.

My book, Burn Your Portfolio: Stuff They Don’t Teach You In Design School But Should, was published in 2013 and has been one of the top-selling design industry books since its release. It is currently available in English, Russian, Chinese Traditional, and Chinese Simplified languages. In 2019, my book, The Psychology of Graphic Design Pricing: Price creative work with confidence. Win more bids. Make more money., was released and is now available in both English and Russian languages.

My work, book, and agency have received awards and recognition from Inc. 5000, FWA, Awwwards, HOW Magazine, Print Magazine, Huffington Post, Ad News Magazine, Utah’s Best of State, Promax/BDA, AIGA 100, Addy Awards, Webby Awards, Utah Business Magazine and BusinessQ Magazine.

More courses from the same author: Michael Janda

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